Tatra is a vehicle manufacturer in Kopřivnice, Czech Republic. The company was founded in 1850 as Schustala & Company, later renamed Nesselsdorfer Wagenbau-Fabriksgesellschaft when it became a wagon and carriage manufacturer. In 1897, Tatra produced the first motor car in central Europe, the Präsident automobile. In 1918, it changed its name to Kopřivnická vozovka a.s., and in 1919 started to use the Tatra badge named after the nearby Tatra Mountains on the Polish-Czechoslovak border at the time (now this range is on the Polish-Slovak border).
During World War II Tatra was instrumental in the production of trucks, and tank engines for the German war effort. Production of passenger cars ceased in 1999, but the company still produces a range of primarily all-wheel-drive trucks, from 4×4 to 18x18. The brand is also known as a result of Czech truck racer Karel Loprais: in 1988–2001 he won the off-road race Dakar Rally six times with the Tatra 815.